Sustainability has been a buzz word for a number of years now, used by a wide variety of brands. That recognizes the rapidly increasing mainstream concern with the environment among millennials. Rather than an additional expense. Environmental consciousness has become a unique selling point for a large number of brands. Which is why so many brands are eager to take on the term. However, the term is often used as a vague idea of being environmentally conscious without a clear outline which is why it is all the more important to find out what this term actually means and its importance in today’s economy.
The definition of sustainability, according to the UN World Commission on Environment and Development is:
“Sustainable development is a development that meets the needs of the
present without compromising the ability of future generations to meet their own needs.”
Therefore sustainability would imply that the product that bears the tag of this term did not damage the environment or contributed in some way in reducing waste and/or pollutants, however, this is often not the case.
The vagueness of this definition means that it can be manipulated to mean just about anything. In some particularly bad cases. Brands that have clothing tags made of recyclable material call themselves sustainability ignoring the rest of the garment. While their statement would technically be true. It is wilfully misleading, manipulating the existing desire amongst the youth to enact positive change.
All this considered, it is all the more necessary to have ventured. That is truly sustainable and contributes to the environment in a positive way. Which is what we always try and do at our organization.
We recognize that there is a desire among the youth of our country to improve the world around them. We want to be an avenue through which this goal can be realized.
The service that ‘Where is my tree’ provides not only plants trees. But does so in a way that ensures that. They are maintaining and can help improve the environment for everyone over an extended period of time.
Our plan of afforestation also helps to reduce soil erosion and improves air quality, biodiversity, and is an effective climate change combatant; all factors that make life on this planet better.
Participating in this truly sustainable venture truly provides you the opportunity to be a part of something bigger than yourself and make a tangible difference for you and the world.